01 — PROBLEM STATEMENT
Volleyball had momentum, but no home.
Competitions, teams, players, fixtures and news lived in disconnected places. Fans could not follow a season, federations could not tell a regional story, and the product felt institutional instead of energetic and credible. The brief needed a single platform that balances federation authority with sports-media excitement, in English and Arabic.
02 — USER PERSONA
Built for fans, teams and editors.
Wants live scores, upcoming matches, and player stories in 30 seconds on mobile. Frustrated by scattered updates.
Needs to publish news, fixtures and results fast without breaking layout, in EN + AR, with consistent imagery.
03 — SOLUTIONS
Structure first, then energy.
Home → Live / Match Centre → Competitions → Teams → News. Frequently accessed info first.
Hero story, live strip, up-next cards, competition hubs. One strong message per view.
RTL-aware grid, mirrored icons, scalable type and scores that survive Arabic switch.















