Bety — Case Study

01 — PROBLEM STATEMENT

A broad offer, one clear story.

An advisory firm sells trust, but its offer is wide: market entry, investor relations, M&A, technology, communications and more, across many industries and two regions. Visitors need to understand what Bety does, see proof, and reach the right team without reading everything. The brief: a site that turns a complex offer into a clear, credible path.

Draft wording based on the prototype content — Siddhi to confirm the real brief, role and timeline.

02 — USER PERSONA

Three reasons to visit.

DECISION-MAKERChoosing an advisor

Wants to see services, industries and real case studies quickly before getting in touch.

BUSINESS PARTNERExploring a partnership

Wants to understand how Bety works, its engagement models and the right contact for partnerships.

CANDIDATELooking for a career

Wants to know the firm, its culture and how to apply, with a dedicated careers route.

03 — SOLUTIONS

Structure first, proof everywhere.

A simple map of the firm

Six clear destinations — About, Services, Case studies, Industries, Career and Contact — repeated on every page, with a fixed header and consistent footer.

Services you can scan

Numbered services with imagery, an industries index and four engagement models explain what Bety does and how clients can work with it.

Proof and trust

Featured case studies by market, latest insights, client logos, two office locations and role-based enquiry routes build credibility.

05 — USER FLOW

From first visit to first call.

01 ARRIVEHero promise and the six-link header.

02 UNDERSTANDAbout: who Bety is and how it works.

03 EXPLOREServices, industries and engagement models.

04 TRUSTCase studies, insights and clients.

05 CONNECTRole-based enquiry routes and offices.

06 — FINAL DESIGN OUTPUT

Black, white, sand — one red.

A restrained palette lets the photography and the content lead: black type on white and warm sand, with a single red used for the logo dot, accents and key rules.